Direct answer

Mappd converts Google Ads and Meta Ads Manager CSV exports to a unified report format by mapping both "Campaign Name" (Google) and "Campaign name" (Meta) to Campaign, both "Cost" (Google) and "Amount spent (GBP)" (Meta) to Spend with currency symbols stripped, and both "Date" and "Day" to a standardised ISO 8601 date column. Processing is client-side. Typical run time: 3 minutes.

45 minmanual time
3 minwith Mappd
541monthly runs
Freeto start
Recipes → Marketing
Marketing · Google / Meta → Report

Google Ads and Meta ad spend report converter

541 runs this month
45 min → 3 min
Free to use
Load this recipe free → Watch it work
45 min
manual time per run
3 min
with this recipe
541
runs this month

The problem

Google Ads calls it "Campaign Name". Meta calls it "Campaign name". Google uses "Cost". Meta uses "Amount spent (GBP)". Every week you manually combine two exports because the columns never match.

What Mappd does

Mappd handles both Google Ads and Meta export formats. It detects which platform the file came from, maps columns to a unified report format, and strips currency symbols from spend figures.

Column transformations

Campaign / Campaign name → Campaign (trimmed)
Day → Week (Pro+ aggregation: sums daily metrics into ISO-week buckets)
Cost → Spend (currency prefix stripped)
Impressions → Impressions (summed across the week)
Clicks → Clicks (summed across the week)
Conversions → Conversions (summed across the week)

How to use this recipe

1. Click "Load this recipe free" above — or watch the live demo first.
2. Drop your Google / Meta export file into Mappd.
3. The column mapping loads automatically — adjust anything you need.
4. Review the change summary, then download your transformed file.

Use this recipe

Free for files under 5 MB. No signup required.

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CategoryMarketing
Time before45 min
Time after3 min
Monthly runs541

Common questions

How do I convert a Google / Meta export to Report format?

Mappd converts Google Ads and Meta Ads Manager CSV exports to a unified report format by mapping both "Campaign Name" (Google) and "Campaign name" (Meta) to Campaign, both "Cost" (Google) and "Amount spent (GBP)" (Meta) to Spend with currency symbols stripped, and both "Date" and "Day" to a standardised ISO 8601 date column. Processing is client-side. Typical run time: 3 minutes.

What columns does this recipe rename?

Campaign Name / Campaign name → Campaign. Date / Day → Week (ISO format). Cost / Amount spent → Spend (currency stripped). Impressions, Clicks, Conversions → unified column names.

Does my file get uploaded to a server?

No. All processing happens entirely in your browser. Your file data never leaves your computer.

Is this free?

Yes. Mappd is free for three saved recipes and unlimited rows. No signup required for files under 5 MB. Pro (£15/month) adds currency conversion, Excel export, and AI column matching.