What Mappd does for this workflow

Mappd converts Google Ads CSV and Excel exports to Excel format by remapping column names, reformatting dates, and converting currency values. For this workflow: Campaign Name → Campaign; Impr. → Impressions (commas stripped); Cost → Spend (£ stripped). Processing is entirely client-side — no file data is transmitted to a server. Typical run time: 3 min.

6 source columns handled
5 transforms applied
3 min typical run time
Free to use
Marketing · Google Ads to Excel

Google Ads → Clean Excel report. Every week.

Upload your Google Ads export. Map the columns once, then save it as your own recipe. Download the Excel-ready file in 3 min.

"Your Google Ads export has 40 columns, currency symbols in spend fields, and column names no stakeholder understands. You spend 45 minutes cleaning it before you can share anything."

Try it on my file → See what it does

Free to use · No card required · Processing in your browser

Go from 12 min manual work to 2 min with Mappd.
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v2.4
Change summary
3 daily rows collapsed into 1 weekly row (Pro+ aggregation)
Cost → Spend with £ stripped
Day → Week (ISO 8601 week identifier)
Download excel-import.csv

Column transformations applied

Campaign / Campaign name → Campaign (trimmed)
Day → Week (Pro+ aggregation: sums daily metrics into ISO-week buckets)
Cost → Spend (currency prefix stripped)
Impressions → Impressions (summed across the week)
Clicks → Clicks (summed across the week)
Conversions → Conversions (summed across the week)

Frequently asked questions

How do I convert a Google Ads export to Excel format?

Upload your Google Ads CSV or Excel file to Mappd. Upload your Google Ads report export and map the columns in a couple of clicks. There is no saved recipe for this one yet, because the export's column names depend on how the report was set up. Review the changes and download the converted file. The process takes under 3 min.

What columns does this recipe rename?

Campaign Name → Campaign. Impr. → Impressions (commas stripped). Cost → Spend (£ stripped). Conv. → Conversions. Day → Date (ISO format).

Does my file get uploaded to a server?

No. All processing happens entirely in your browser using client-side JavaScript. Your file's data is only sent to Mappd's servers if you save the conversion to your history, and you can delete it any time.

Is this free?

Yes. Mappd is free to use, with no card required. The free tier includes 3 saved recipes and unlimited rows. Pro (£15/month) lifts the recipe limit and keeps your last 50 conversions. AI column matching is on Pro+ (£25/month).

What file formats does Mappd support?

CSV, TSV, XLSX, XLS, and ODS. Mappd handles encoding issues common in Google Ads exports, including Latin-1 encoding, title rows above the header, and blank rows in the data.

Try it on your actual file.

There is no saved recipe for this one yet — map the columns once, then save your own recipe to reuse it. Drop your file and it maps in 3 min.

Open Mappd with this recipe →

Free to use · No card required · See pricing