Direct answer

Mappd converts Google Ads and Meta Ads Manager CSV exports to a unified report format by mapping both "Campaign Name" (Google) and "Campaign name" (Meta) to Campaign, both "Cost" (Google) and "Amount spent (GBP)" (Meta) to Spend with currency symbols stripped, and both "Date" and "Day" to a standardised ISO 8601 date column. Processing is client-side. Typical run time: 2 minutes.

12 minmanual work
2 minwith Mappd
541monthly runs
Freeto start
Recipes → Marketing
Marketing · Google / Meta → Report

Google Ads and Meta ad spend report converter

12 min → 2 min
Free to use
Load this recipe free → Watch it work
Go from 12 min manual work to 2 min with Mappd.

The problem

Google Ads calls it "Campaign Name". Meta calls it "Campaign name". Google uses "Cost". Meta uses "Amount spent (GBP)". Every week you manually combine two exports because the columns never match.

What Mappd does

Mappd handles both Google Ads and Meta export formats. It detects which platform the file came from, maps columns to a unified report format, and strips currency symbols from spend figures.

Column transformations

Campaign / Campaign name → Campaign (trimmed)
Day → Week (Pro+ aggregation: sums daily metrics into ISO-week buckets)
Cost → Spend (currency prefix stripped)
Impressions → Impressions (summed across the week)
Clicks → Clicks (summed across the week)
Conversions → Conversions (summed across the week)

How to use this recipe

1. Click "Load this recipe free" above — or watch the live demo first.
2. Drop your Google / Meta export file into Mappd.
3. The column mapping loads automatically — adjust anything you need.
4. Review the change summary, then download your transformed file.

Use this recipe

Free to use. No card required.

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CategoryMarketing
Time before12 min
Time after2 min

Common questions

How do I convert a Google / Meta export to Report format?

Mappd converts Google Ads and Meta Ads Manager CSV exports to a unified report format by mapping both "Campaign Name" (Google) and "Campaign name" (Meta) to Campaign, both "Cost" (Google) and "Amount spent (GBP)" (Meta) to Spend with currency symbols stripped, and both "Date" and "Day" to a standardised ISO 8601 date column. Processing is client-side. Typical run time: 2 minutes.

What columns does this recipe rename?

Campaign Name / Campaign name → Campaign. Date / Day → Week (ISO format). Cost / Amount spent → Spend (currency stripped). Impressions, Clicks, Conversions → unified column names.

Does my file get uploaded to a server?

No. All processing happens entirely in your browser. Your file's data is only sent to Mappd if you save the conversion to your history.

Is this free?

Yes. Mappd is free for three saved recipes and unlimited rows. Free to use, with no card required. Pro (£15/month) lifts the recipe limit and keeps your last 50 conversions. AI column matching is on Pro+ (£25/month).