Mappd converts Meta Ads CSV and Excel exports to Excel format by remapping column names, reformatting dates, and converting currency values. For this workflow: Campaign name → Campaign; Link clicks → Clicks; Amount spent (GBP) → Spend (£ stripped). Processing is entirely client-side — no file data is transmitted to a server. Typical run time: 3 min.
Upload your Meta Ads export. Map the columns once, then save it as your own recipe. Download the Excel-ready file in 3 min.
"Meta calls spend "Amount spent (GBP)". Google calls it "Cost". Every week you manually align two platform exports before you can show a stakeholder a combined report."
Free to use · No card required · Processing in your browser
Upload your Meta Ads CSV or Excel file to Mappd. Upload your Meta Ads report export and map the columns in a couple of clicks. There is no saved recipe for this one yet, because the export's column names depend on how the report was set up. Review the changes and download the converted file. The process takes under 3 min.
Campaign name → Campaign. Link clicks → Clicks. Amount spent (GBP) → Spend (£ stripped). Results → Conversions. Day → Date (ISO).
No. All processing happens entirely in your browser using client-side JavaScript. Your file's data is only sent to Mappd's servers if you save the conversion to your history, and you can delete it any time.
Yes. Mappd is free to use, with no card required. The free tier includes 3 saved recipes and unlimited rows. Pro (£15/month) lifts the recipe limit and keeps your last 50 conversions. AI column matching is on Pro+ (£25/month).
CSV, TSV, XLSX, XLS, and ODS. Mappd handles encoding issues common in Meta Ads exports, including Latin-1 encoding, title rows above the header, and blank rows in the data.
There is no saved recipe for this one yet — map the columns once, then save your own recipe to reuse it. Drop your file and it maps in 3 min.
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