What Mappd does for this workflow

Mappd converts Google Ads CSV and Excel exports to Excel format by remapping column names, reformatting dates, and converting currency values. For this workflow: Campaign Name → Campaign; Impr. → Impressions (commas stripped); Cost → Spend (£ stripped). Processing is entirely client-side — no file data is transmitted to a server. Typical run time: 3 min.

6 source columns handled
5 transforms applied
3 min typical run time
Free to use
Marketing · Google Ads to Excel

Google Ads → Clean Excel report. Every week.

Upload your Google Ads export. The column mapping loads automatically. Download the Excel-ready file in 3 min.

"Your Google Ads export has 40 columns, currency symbols in spend fields, and column names no stakeholder understands. You spend 45 minutes cleaning it before you can share anything."

Try it on my file → See what it does

Free · No signup needed for files under 5 MB · All processing in your browser

45 min
manual time per run
3 min
with this recipe
541
runs this month
01
02
03
04

Scroll to continue ↓
v2.4
Change summary
3 daily rows collapsed into 1 weekly row (Pro+ aggregation)
Cost → Spend with £ stripped
Day → Week (ISO 8601 week identifier)
Download excel-import.csv

Column transformations applied

Campaign / Campaign name → Campaign (trimmed)
Day → Week (Pro+ aggregation: sums daily metrics into ISO-week buckets)
Cost → Spend (currency prefix stripped)
Impressions → Impressions (summed across the week)
Clicks → Clicks (summed across the week)
Conversions → Conversions (summed across the week)

Frequently asked questions

How do I convert a Google Ads export to Excel format?

Upload your Google Ads CSV or Excel file to Mappd. The Google Ads to Excel recipe loads automatically and maps your columns. Review the changes and download the converted file. The process takes under 3 min.

What columns does this recipe rename?

Campaign Name → Campaign. Impr. → Impressions (commas stripped). Cost → Spend (£ stripped). Conv. → Conversions. Day → Date (ISO format).

Does my file get uploaded to a server?

No. All processing happens entirely in your browser using client-side JavaScript. Your file data never leaves your computer and is never transmitted to Mappd's servers.

Is this free?

Yes. Mappd is free to use for files under 5 MB without signing up. The free tier includes 3 saved recipes and unlimited rows. Pro (£15/month) adds currency conversion, Excel export, and AI column matching.

What file formats does Mappd support?

CSV, TSV, XLSX, XLS, and ODS. Mappd handles encoding issues common in Google Ads exports, including Latin-1 encoding, title rows above the header, and blank rows in the data.

Try it on your actual file.

The Google Ads to Excel recipe loads automatically. Drop your file and it maps in 3 min.

Open Mappd with this recipe →

No signup · Free for files under 5 MB · See pricing